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Starting a Business

Branding

Your New Brand Should Be an Extension of Yourself

As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
Infographics

Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)

Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.
Co-founders

10 Steps to Finding the Right Co-Founder

Two heads are always better than one in a startup. The challenge is how to find that elusive perfect-fit partner.
Failure

Can You Face the 6 Hard Truths of Entrepreneurship?

You should first examine your ability to handle uncertainty and, yes, failure.
GrowthCon

How FeverSmart Is Heating Up Mobile Health Care

College student Aaron Goldstein reflects on how he founded his company and where he wants to take it next.
Advice

Get Some Real Advice For God's Sake

Always seek advice from those who've been in the same boat as you and successfully navigated those treacherous waters.
Startups

When Are You Actually Ready to Launch a Startup?

How about 10 years, the time you'll need to gain expertise in your industry
Pitches

The Anatomy of a Winning Business Pitch

Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.
Mistakes

5 Common (And Expensive) Pitfalls Newbie Entrepreneurs Need to Avoid

No matter the preparation that goes into your new small business, you'll learn many hard lessons along the way.
Location

4 Reasons to Stand by Your Midwest Startup Location

The Midwest region is home to 150 of the Fortune 500 companies and generates 22 percent of the nation's gross domestic product.
Faith

Finding the Missing Link Between Your Brain and Your Business

The practice of faith can have a big impact on filling in the blanks with how you position your new business.
Starting a Business

The Secret to Getting Repeat Customers

Follow these tips for providing excellent customer service, a must-have for any successful business.