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Starting a Business

Benefits

Hot Tech Startups Get as Many Perks as They Give

Startup tech companies that provide discounts to others are betting that their use will attract larger, paying customers.
Naming a Business

5 Must-Use Tools for Brainstorming Company Names

Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.
Trust

Earn Customer Trust and the Rest Will Follow

For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.
Startup Basics

Small, But Fierce: How Tiny Firms Can Pack a Big Punch

In an economy hostile to small business, how are the most successful small firms surviving?
Finding Customers

Strategy Is Not a To-Do List

Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Shark Tank

Shark Tank Star Lori Greiner's 4 Money Rules for New Entrepreneurs

Drive, passion and determination don't pay the bills; money does. Here are the wise ways the 'Queen of QVC' saved cash as an early entrepreneur and how you can, too.
Ready to Launch

Will Your Startup Get to the Promised Land? How to Know.

If you're noticing your enthusiasm for your business draining, don't worry. It's all part of the cycle.
Starting a Franchise Business

There's Lots of Free Help for Choosing and Funding the Right Franchise Opportunity

Franchises have the allure of a ready-made business but it's more complicated than that.
Ask the Expert

The Importance of Culture When Starting Up

With most startups just concerned with surviving, how important is culture?
Starting a Business

The 5 Pillars, or 'Fingers,' of Successful Entrepreneurship

What sets the successful businesses apart from the failed ones? This 'handy' metaphor should help.
Freight Brokerage Business

Keep 'Em Coming Back: How Freight Brokers Can Engage Customers Online

Using your website and social media to boost your business is critical for your success, even if the bulk of your work as a freight broker takes place on the open road.
AlleyNYC

Using Entrepreneurship to Save the World. Really.

There are a lot of really bad hotspots in the world. It's important to understand the good there, too.
Starting a Business

12 Critical Questions to Ask Before Pursuing a Business Idea

Ideas can come to easy to many entrepreneurs, but how do you know when to actually start up? Use this questionnaire.
Customer Experience

The Tech Surge That's Putting Consumers in the Forefront

Why the shift from producers to customers is changing everything.