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Starting a Business

Customer Feedback

Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Starting a Business

Lies, Damn Lies and Statistics About Entrepreneurs

A refreshingly objective perspective on what it takes for startups and small businesses to make it and the percentage that actually do.
Ready for Anything

4 Types of Apps That Never Succeed

If you're launching an app-based business, stay clear of these problems that will sink your startup.
Education

What's the Smarter Move, Start My Business or Stay in School?

If you know in your heart you want to be an entrepreneur, weigh carefully whether the value of college outweighs the debt you'll carry when you graduate.
Starting a Business

No Money to Start a Business? No Problem. Try These 5 Options.

Follow these simple guidelines to build up a venture of your choosing for little to no capital.
Disruption

How Tuft & Needle Disrupted a Tired Mattress Marketplace

With word-of-mouth marketing and a focus on customer service, two friends are becoming the sleeper hit of the mattress industry.
Weekly Tips Roundup

What Effective Leaders Do: Weekly Tips Roundup

Start your week with these top tricks and secrets from Entrepreneur's online contributors.
Benefits

Hot Tech Startups Get as Many Perks as They Give

Startup tech companies that provide discounts to others are betting that their use will attract larger, paying customers.
Project Grow

5 Must-Use Tools for Brainstorming Company Names

Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.
Trust

Earn Customer Trust and the Rest Will Follow

For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.
Startup Basics

Small, But Fierce: How Tiny Firms Can Pack a Big Punch

In an economy hostile to small business, how are the most successful small firms surviving?
Finding Customers

Strategy Is Not a To-Do List

Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Shark Tank

Shark Tank Star Lori Greiner's 4 Money Rules for New Entrepreneurs

Drive, passion and determination don't pay the bills; money does. Here are the wise ways the 'Queen of QVC' saved cash as an early entrepreneur and how you can, too.