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Starting a Business

Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Starting a Business

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
Starting a Business

Four Simple Ways to Find Customers

For new business owners, finding customers is job No. 1. Here's how to get the job done.
Starting a Business

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
worth-knowing

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
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Roaring Reinvention: How a Grandmother Started a Motorcycle Shop

A Florida woman is sharing her passion with other adventure-seekers.
Starting a Business

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
Entrepreneurs

Creating a Dream Team to Guide Your Business

You hear it called by many names: a mastermind group, success team, think tank, advisory board, etc. But it's got one purpose, and that is to help
Starting a Business

How to Prepare to Be Your Own Boss

Five tips for young hopefuls to consider before hanging their own shingle.
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Carving a Niche in Digital Music Distribution

The Orchard's early insight into digital distribution of music is proving bountiful -- and helping independent musicians get on the radar.
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How Two College Students Found a Niche in Custom Web Analytics

Two ASU students prove that there is much more to analytics than page views. Billions more.
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The Business of Building Artificial Reefs

An aquatic exhibits designer crafts a plan to reinvigorate his state's marine life and fishing industry.
worth-knowing

An Online Jukebox Makes Music a Social Experience

Forget buying CDs or even downloading MP3s. With Rdio's streaming service, music moves from a purchase decision to a social experience.