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Starting a Business

Starting a Business

How Can I Come Up With a Name for My Company?

Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on how to decide on a name for your business.
Starting a Business

When Severance is Your Seed Money

How to best use that sudden stash of cash to become your own boss.
Growth Strategies

Philanthropy as a Business Model?

Dancing Deer Baking Co. has made philanthropy an integral part of its business -- and it's still coming out on top.
Starting a Business

How a Gen-Y'er Launched a Personal Branding Firm

The 27-year-old founder of Millennial Branding talks about managing a growing stable of products and services.
Starting a Business

OpenIndie.com: Reeling in Funds from Fans

How crowdfunding financed a startup to help filmmakers flourish.
Starting a Business

Four Steps to Make Ads More Effective

How to test and measure marketing results to save time and money.
Starting a Business

A Great Business Plan Begins With Engaging the Customer

Entrepreneurs need to spend less time at their computer imagining their new business and more time with real, live customers.
Starting a Business

Reality Check: TV Shows Starring Entrepreneurs

A look at television programs that follow the lives of small-business owners.
Starting a Business

How to Start a Bar/Club.

Be the toast of the town, the life of the party--and a successful entrepreneur? Yep. You can have it all when you open a bar.
Starting a Business

Direct Sales: Golden Opportunity or Hype?

Selling door-to-door can be big business. We explore the pros and cons.
Starting a Business

A Site to Fight Cyber Bullying Gets Funding

SocialShield's platform for monitoring kids' online activity attracts $10 million in funding.
Starting a Business

Lifesaving Commerce

Katharina Harf’s management savvy and some celebrity assists help her nonprofit donor center perform like a business.
Starting a Business

A 21st Century Spin on the Matchmaking Business

Jasbina Ahluwalia is making the ancient tradition of Indian matchmaking a 21st century business.
Starting a Business

Making a Fermented Tea Trendy

Two Silicon Valley entrepreneurs give kombucha a champagne-colored makeover.
Starting a Business

It Passes the Mom Test

A former law student develops an online business that lets anyone -- even his tech-challenged mother -- create a website.