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Starting a Business

Starting a Business

Four Steps to Make Ads More Effective

How to test and measure marketing results to save time and money.
Starting a Business

A Great Business Plan Begins With Engaging the Customer

Entrepreneurs need to spend less time at their computer imagining their new business and more time with real, live customers.
Starting a Business

Reality Check: TV Shows Starring Entrepreneurs

A look at television programs that follow the lives of small-business owners.
Starting a Business

How to Start a Bar/Club.

Be the toast of the town, the life of the party--and a successful entrepreneur? Yep. You can have it all when you open a bar.
Starting a Business

Direct Sales: Golden Opportunity or Hype?

Selling door-to-door can be big business. We explore the pros and cons.
Starting a Business

A Site to Fight Cyber Bullying Gets Funding

SocialShield's platform for monitoring kids' online activity attracts $10 million in funding.
Starting a Business

Lifesaving Commerce

Katharina Harf’s management savvy and some celebrity assists help her nonprofit donor center perform like a business.
Starting a Business

A 21st Century Spin on the Matchmaking Business

Jasbina Ahluwalia is making the ancient tradition of Indian matchmaking a 21st century business.
Starting a Business

Making a Fermented Tea Trendy

Two Silicon Valley entrepreneurs give kombucha a champagne-colored makeover.
Starting a Business

It Passes the Mom Test

A former law student develops an online business that lets anyone -- even his tech-challenged mother -- create a website.
Starting a Business

Money From the Masses

Crowdfunding sites let entrepreneurs leverage the power of peer persuasion.
Starting a Business

Entrepreneur of 2010: Daniel Lubetzky

Find out why the founder of KIND Healthy Snacks took top honors in our contest.
Starting a Business

Myth of the Business Plan

Writing one is largely a joke. Seriously.
Starting a Business

A Radical Business: Parenting Advice From Teens

The 25-year-old founder of on creating a new niche.
Starting a Business

Social Media Tactics to Boost Holiday Sales

A look at how three online businesses are using the social web to drive revenues.