Starting a Business

Starting a Business

A Marketing Home Run

In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
Starting a Business

In Beverage Industry, Sustainability Sells

When it comes to our drinks, green isn't just for tea anymore. Break into the beverage industry and find success in going green--from the ground (water) up.
Starting a Business

How You Can Leverage a Layoff

Jobless? Take this as an opportunity to start your own business.
Starting a Business

Harness the Power of a Trademark

Learn the difference between a patent, trademark, and copyright and how to avoid big mistakes when setting them up.
Starting a Business

The Economic Forecast: A Q&A With Andrew Policano

Andrew Policano, dean of The Paul Merage School of Business at the University of California, Irvine, shares his thoughts on news--good and bad--in the economy.
Jennifer Wang
Starting a Business

4 Sources for Startup Cash

Raising money in a recession is beyond difficult. Look in these places, because getting started now is a great idea.
Starting a Business

The New Face of Coffee

Biggby Coffee founder Bob Fish believes in management by walking around. And it's working.
Starting a Business

Special Report: Innovate In a Recession

If the downturn is hurting your entrepreneurial spirit, we have good news for you: Recessions are historically ripe with opportunity for innovation. Don't believe us? Read on.
Starting a Business

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
Starting a Business

Secure Cash Before Securing a Diploma

Your business can be up and running before you don a cap and gown if you cash in on your network.
Joel Holland
Starting a Business

Keep Your Team Motivated

A former football player never envisioned owning a men's hair salon. But now he's glad he does.
Jennifer Wang
Starting a Business

Where the Money is

Raising money in a recession is beyond difficult. Look in these places, because getting started now is a great idea.
Starting a Business

Is DNA Mapping in Your Entrepreneurial DNA?

As the cost for a full gene map approaches $1,000, the opportunity increases for business owners to get in on the genome mapping industry.
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