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Starting a Business

Growth Strategies

On the Nose

When Fabrice Penot pitched Le Labo--a fragrance company built on perfumes and no hype--investors laughed. Now with stores around the globe and millions in annual sales, Penot is the one who's smiling.
Starting a Business

Building a Brand on a Budget

To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
Growth Strategies

The 500-Calorie Smackdown

Two restaurants. Two menus. Two plans for major national expansion during roughly the same time frame. Let the food fight begin.
Starting a Business

Crowdsourcing: Opportunity or Time Suck?

As the trend continues to gain momentum, some entrepreneurial freelancers have learned to stand out.
Starting a Business

Crowdsourcing: Opportunity or Time Suck?

As the trend continues to gain momentum, some entrepreneurial freelancers have learned to stand out.
Starting a Business

Secrets of a Mobile Office

Team HALO operates on the move. The key to success? Make the most of technology, but keep it simple.
Starting a Business

Taking Sports Marketing From Passion to Pocketbook

From humble beginnings in a New York apartment to dominating the sports marketing world--Ben Sturner shares his story.
Starting a Business

Entrepreneurship: Is it In the Genes?

Studies indicate some people may be genetically predisposed to entrepreneurial tendencies
Finance

How to Create a Productive Home Office Space

Tips for ensuring your work-from-home dream doesn't become a logistical nightmare.
Starting a Business

What Are Your Guiding Principles?

A well-defined credo can guide you through rough entrepreneurial waters and steer your business to success.
Starting a Business

A Mompreneur to Emulate

Meet a woman who realizes you can't have it all--but tries anyway.
Starting a Business

Does Your Business Still Need a Website?

Between third-party apps and social media, some business owners are saying no--and it's working.
Starting a Business

Ditch Your Bad Financial Habits

Straight talk and business tips from personal finance guru Ramit Sethi.
Starting a Business

A Recession is Not a Roadblock

If you play your cards right, a recession can yield plenty of profit for entrepreneurial ventures.
Business Plans

An Introduction to Business Plans

Why is a business plan so vital to the health of your business? Read the first section of our tutorial on How to Build a Business Plan to find out.