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Starting a Business

Marketing

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Starting a Business

How to Take a New Product from Just an Idea to a Business

Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different.
Starting a Business

New Options in Home Office Furniture

We explored the hidden corners of the market for higher-end office furnishings. Here are our picks for the right mix for your home workspace.
Starting a Business

Hanky Panky: Building a Business on Empowering Women

How two friends created a multimillion-dollar lingerie business through the decades.
Starting a Business

How to Estimate Startup Costs

Get an idea of how much money you'll need by creating three quick lists and making a few educated guesses.
Starting a Business

How to Navigate the New Patent Law

The age-old patent system is set to be reformed. Here's how the new law might change how or whether you get a patent.
Starting a Business

Ex-Ballplayers Offer Coffee's Answer to Chew

Two former baseball players throw a curve at the consumer quest for caffeine. From our Business Unusual file.
Starting a Business

Docstoc's Jason Nazar on Entrepreneurs and Fearlessness

A successful Internet entrepreneur talks about why fear can't be a factor when starting a business. Entrepreneurs come in all varieties, Jason Nazar says, but one quality they all share is that they're willing to take risks that others aren't.
Starting a Business

Why I Got Owners Insurance for My Home Business

In writing about business insurance for a home-based business, I realized I needed it. Here's the story of what I learned, and the type of insurance policy I got.
Starting a Business

Pivot or Persevere? The Key to Startup Success

Perseverance can be overrated as an entrepreneurial trait. Knowing when to change course to test out a new approach might be even more important.
Starting a Business

SBA App for Small-Business Resources On the Go

A new smartphone app from the SBA aims to equip startups like Flawless Group with a wealth of small-business information.
Starting a Business

How a New Design Label Broke into Fashion Week

Porter Grey, a fashion line started by sisters Alexandra & Kristen O'Neill in 2006, is making its second appearance at Fashion Week. Find out how they learned the business and made it into one of the industry's biggest showcases.
Starting a Business

Entrepreneur's Nonprofit Rolls Out a Nontraditional Shelter for the Homeless

EDAR offers mobile protection to give homeless people a roof as a low-cost alternative solution to a widespread community problem.
Starting a Business

Startups Born from a Passion for Sports

A look at three companies that are claiming their stake in the arena of sports-related businesses.
Starting a Business

A Business Plan Tool That Helps Size Up Your Odds of Success

Enloop pushes the emotional clouds out of the startup process to give entrepreneurs a clear view of their business plan.