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Starting a Business

Starting a Business

Leverage Your Inner Lemon

Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
Starting a Business

The Basics of Starting a Home-Based Business

Everything you need to live, work and outsource from your couch
Ready For Anything

The Entrepreneur Economy

While the corporate world struggles to find its footing, entrepreneurs are stepping up with new ideas.
Ready For Anything

Work Less (It's Good for Business)

Doctors told Brett Schklar to slow down--or else. That's when he started his own company and learned that paying more attention to life off the job made him much better on it.
Ready For Anything

Business Unusual: The Tailgater in Your Living Room

What if there was a service to match rabid sports fans with home owners across the country?
Ready For Anything

He's Really Big This Year

Recession? What recession? Not for professional Santas.
Starting a Business

A Small Business Bailout--Maybe

ARC loans are only available to businesses that meet very strict criteria.
Ready For Anything

You Want Extra Change on Your Pizza?

NAKEDPizza is revolutionizing pizza--and the way people eat it.
Ready For Anything

Where the Connected Get Clued In

Mashable.com went from social media tracker to sensation in its own right.
Ready For Anything

Dearly Beloved, Please Send Cash

A Palo Alto company found a new way to raise venture capital: Get married.
Ready For Anything

Putting School to Work

Long walks in high heels inspired two women to create something easier on the feet--with a little help from their university.
Starting a Business

A New Year, a New Strategy

It's not all bad news on the financing front. Here are the top trends for 2010 and how to make the most of them.
Starting a Business

Steer Clear of Work-at-Home Scams

Desperate job seekers are becoming victims of classic and freshly minted schemes. Know what to look for.
Ready For Anything

The Giving Vine

Through cause marketing OneHope is working to improve many lives.
Ready For Anything

Mr. Protection

Boats, buildings, cars, hay bales: Mike Enos wraps them all.