Starting a Business

Starting a Business

Why Customers Buy

Watching how your customers shop is as important as what they shop for.
Starting a Business

Understanding The Opposite Sex

Improve communications with the opposite sex by understanding what's really being said.
Starting a Business

Video Terms To Know

Five words to know before shopping for video-conferencing equipment.
Starting a Business

The Power Of Incentive Program

Want to jump start sales? Try an incentive program.
Starting a Business

Get Your Employees Trained

How to choose an employee trainer you can count on
Starting a Business

Starting a Family Business

Not sure where to start when creating your family business policy? Here are the basic essentials included in most.
Starting a Business

The Anatomy of a Financing Deal

First things first: There is no such thing as a typical deal.
Starting a Business

From Employee to Self-Employed

Make that final transition by making your business a full-time gig.
Starting a Business

Selling The Dream Part 2

Is your product satisfying your customers' dreams? Here are the last four criteria to test it against to see if it checks out.
Starting a Business

Selling The Dream Part 1

Is your product satisfying your customers' dreams? Here are three top criteria to test it against to see if it checks out.
Starting a Business

Putting On A Seminar

Done correctly, seminars can increase your company's visibility--and even ring up sales.
Starting a Business

The Permission Marketing Proviso

The prevalence of permission marketing is rising--do you know how to play by the rules?
Starting a Business

Keep Your Franchise Running Smoothly

Owning your own franchise can be a dream come true. Follow these tips to keep it operating efficiently.
Starting a Business

Company Emergencies

This is only a test . . . but do you know what you should should do in the event of a real emergency?
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