Storytelling - Page: 17

The One Basic Skill Every Startup CEO Needs

When it comes to getting the word out about your business, startups need this one skill to get noticed.

Will Caldwell

Maker of Video Game 'BioShock' to Shed All But 15 Employees

Creator Ken Levine's decision to cut the studio down to a 'smaller, more entrepreneurial endeavor' comes as something of a shock.

Laura Entis

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.

Firas Kittaneh

Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.

Laura Entis

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.

Eric Siu

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.

Kumail Hemani

This Entrepreneur Shows How to Paint a Picture of Success

Entrepreneur's Growth Conference keynote speaker Erik Wahl takes us on a visual storytelling journey providing inspiration, motivation and entertainment.

Andrea Huspeni

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.

Want to Make a Successful YouTube Video? Read This.

Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.

Jason R. Rich

5 Simple Ways to Get Your Customers to Listen to You

Cut though the noise with these techniques to create communications that educate and attract customers.

Lindsay LaVine

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.