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Supercharging Creativity - Page: 2
Ensure that your overall look aligns with your ethos.
A logo software is not everyone's cup of tea. But for some, it's the next best thing. Here are the merits and demerits of using one.
Various industries tap into filmmaking to harness its potential in reaching their target audience.
How brands can turn customers into raving fans
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
Here's how to build a unique brand personality that evokes emotions and speaks to conscious consumers.
Archives balance past and present and project the luxury legacy into the future.
Increase your visibility, reach, audience and ability to earn by discovering your unique area of expertise as a thought leader and sharing it across multiple platforms.
As marketing evolves, so should your strategy. Here are five common pitfalls that marketing teams fall victim to.