Supercharging Creativity - Page: 2

The Benefits and Drawbacks of Using a Logo Software

A logo software is not everyone's cup of tea. But for some, it's the next best thing. Here are the merits and demerits of using one.

Zaheer Dodhia

3 Ways Businesses Can Benefit From Producing Movies

Various industries tap into filmmaking to harness its potential in reaching their target audience.

Luis Jorge Rios

Don't Change Your Brand Name — Unless You Really Have To

Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.

Rob Meyerson

How to Find Your Brand Magic and Magnify Your Message

Here's how to build a unique brand personality that evokes emotions and speaks to conscious consumers.

How Rebooting Past Collections Can Revive a Dormant Luxury Brand

Archives balance past and present and project the luxury legacy into the future.

Why Consistency Is Vital to Your Branding Efforts

As a brand grows, consistency reinforces positive values and builds trust and credibility.

Jessica Wong

These 2 Mental Models Are Highly Effective in PR

This article presents two mental models that are highly effective for modern PR.

Omri Hurwitz

11 Ways to Build Thought Leadership With Your Personal Brand

Increase your visibility, reach, audience and ability to earn by discovering your unique area of expertise as a thought leader and sharing it across multiple platforms.

Naomi Garrick

5 Common Marketing Mistakes You Need to Look Out For

As marketing evolves, so should your strategy. Here are five common pitfalls that marketing teams fall victim to.

Sergio Alvarez

How To Actually Be Your Idealized Brand Persona

Are you the same person on Instagram as you are at the office? Here's why that question is worth asking...

Brian Covey