Supercharging Creativity - Page: 9

Branding Is Indispensable. Are You Using It to Your Advantage?

Too often regarded as buzzword rather than bedrock, savvy and intentional branding is foundational to effective goal and market setting, PR efforts and ongoing success.

Jessica Wong

Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Why Are So Many People Still Eating Spam?

From cost to convenience, its maker demonstrates how to succeed with an unlikely product.

Gene Marks

Admitting Your Struggles Can Build Trust With Customers. Here's Why.

In today's digital world, companies have to maximize their weaknesses and convert them into strengths.

Step 1 to Personal Brand Building is Not What You Think

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.

3 Trends to Keep Customers Engaged in 2022

Pandemic-tested ideas will cement themselves as the new way of doing things, while budgets will reflect a heightened focus on authenticity through vehicles like influencer marketing.

Shama Hyder

5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.

4 Tips for Designing Engaging Out-of-Home Advertising in 2022

With OOH poised for continued growth, what's the best way for brands to catch their audiences' eyes and effectively engage them?

Matt O'Connor

3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage

Connecting directly to their customers is the blueprint for rapid growth.

Sim Aulakh

7 Key Tips for Designing Voice-User Interfaces

Keep these essential recommendations in mind to build effective voice-user interfaces.

Nick Babich

How to Create Social Media Videos That Lead to Purchases

Shoppable social video will elevate your brand -- because video is much more likely to turn casual browsers into first-time buyers.

Hope Horner