Twitter

News and Articles About Twitter

Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Jim Joseph
Starbucks Offers Employees New Parental Leave Options
Benefits

Starbucks Offers Employees New Parental Leave Options

The coffee giant has joined the list of companies offering excellent parental leave options for employees.
Kim Lachance Shandrow
How to Solve Twitter's Biggest Problems
Twitter

How to Solve Twitter's Biggest Problems

Twitter's problems stem from being a modern tech company that isn't growing fast enough. I have two solutions.
The 4 Costliest Mistakes Businesses Make on Social Media
Social Media

The 4 Costliest Mistakes Businesses Make on Social Media

Social media can either be an asset or a hindrance.
Samuel Edwards
Safeguarding Your Brand in Trump's Social Media World
Make More Happen

Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Jim Joseph
Wendy's Brings the Sass in 2017
Social Media

Wendy's Brings the Sass in 2017

The fast food giant fires back via Twitter.
Rose Leadem
Yahoo Finance Accidentally Tweets Racial Slur
Yahoo

Yahoo Finance Accidentally Tweets Racial Slur

A reminder to carefully proofread every piece of content you produce.
Rose Leadem
Twitter CEO Asks Users How They'd Improve the Platform
Customer Feedback

Twitter CEO Asks Users How They'd Improve the Platform

Jack Dorsey copied Airbnb's Brian Chesky's approach of crowdsourcing advice for his own company.
Lydia Belanger
Jack Dorsey Says an Edit Tweet Feature Is 'Definitely Needed'
Twitter

Jack Dorsey Says an Edit Tweet Feature Is 'Definitely Needed'

Some think that could worsen problems with fake news, though.
Steve Dent
Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher
Social Media

Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher

The bakery brand and General Mills both fell in the same trap this year.
Nina Zipkin
Airbnb CEO Asks Twitter What His Company Should Launch in 2017
Customer Feedback

Airbnb CEO Asks Twitter What His Company Should Launch in 2017

He's received more than 1,000 ideas so far. Here are some of them.
Lydia Belanger
Families of Orlando Nightclub Victims Sue Twitter, Google and Facebook
Lawsuits

Families of Orlando Nightclub Victims Sue Twitter, Google and Facebook

Similar lawsuits in the past have faced an uphill fight because of strong protections in U.S. federal law for the technology industry.
Hacker Group Takes Over Netflix's Twitter Account
Hacks

Hacker Group Takes Over Netflix's Twitter Account

Several mocking tweets were sent from the Netflix U.S. Twitter account.
Trump Team Says Twitter Too Small to Be Included in Tech Meeting
Twitter

Trump Team Says Twitter Too Small to Be Included in Tech Meeting

Twitter's platform played a big role in Trump's ability to speak directly to millions of voters.
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.