Twitter

Should Your Brand Throw a Twitter Party?
Twitter Marketing

Should Your Brand Throw a Twitter Party?

This hour-long event is a fantastic way to engage an audience while promoting your brand.
Deborah Mitchell
15 Surprising Tech Mergers That Could Have Happened But Didn't (Infographic)
Technology

15 Surprising Tech Mergers That Could Have Happened But Didn't (Infographic)

MySpace could have snagged Facebook. Facebook could have scored Snapchat. Alas, there are many offers that can be refused. Not every match is made in heaven.
Kim Lachance Shandrow
Twitter's Jack Dorsey to Give Employees Nearly $200 Million in Stock
Twitter

Twitter's Jack Dorsey to Give Employees Nearly $200 Million in Stock

The move comes as Dorsey works to rebuild employee morale at Twitter after a series of high-level departures over the last few months.
Facebook Takes Off the Gloves With Moves Targeting YouTube and Twitter Users
Facebook

Facebook Takes Off the Gloves With Moves Targeting YouTube and Twitter Users

The social network, already the largest around, is aggressively pursuing new users and revenue streams.
Jonathan Long
Uber's Latest Expansion: Weekly News
Weekly News Roundup

Uber's Latest Expansion: Weekly News

Plus: Why Kickstarter cut a bladeless razor company's campaign after it raised millions.
Tanya Benedicto Klich
Google's 11th Employee Just Became Twitter's Executive Chairman
Leadership

Google's 11th Employee Just Became Twitter's Executive Chairman

Omid Kordestani replaces the empty seat left by Twitter's former CEO Dick Costolo, who exited the board earlier this month.
Leena Rao
Twitter Is Slashing 8 Percent of Its Workforce
Twitter

Twitter Is Slashing 8 Percent of Its Workforce

The layoffs come about a week after Jack Dorsey became permanent CEO.
12 Proven Tactics for Rapidly Growing Your Presence on Social Media
Social Media

12 Proven Tactics for Rapidly Growing Your Presence on Social Media

Growing your following on social media requires being methodical, not magical.
John Rampton
Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'
Online Video

Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Geoff Weiss
Twitter Unveils Easy-to-Use 'Moments' Feature That Curates Trending Topics
Social Media

Twitter Unveils Easy-to-Use 'Moments' Feature That Curates Trending Topics

The new product arrives on the heels of Jack Dorsey's reappointment as CEO.
Geoff Weiss
Following Death Threats, Peeple Founder Says She Was Wrong to Position App as 'Yelp for People'
Apps

Following Death Threats, Peeple Founder Says She Was Wrong to Position App as 'Yelp for People'

So what if people hate Peeple? Julia Cordray is launching it anyway.
Kim Lachance Shandrow
Jack Dorsey Is Back for Good as Twitter's CEO
Twitter

Jack Dorsey Is Back for Good as Twitter's CEO

Dorsey is also the founder and CEO of mobile-payments company Square.
If Jack Dorsey Is CEO of Twitter and Square, Ecommerce Conflicts Could Arise
Jack Dorsey

If Jack Dorsey Is CEO of Twitter and Square, Ecommerce Conflicts Could Arise

Time management is another area of concern.
3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand
Marketing Bootcamp

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Jonathan Long
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.