Twitter

2016 Presidential Candidates Placing Emphasis on New Marketing Techniques
Marketing Bootcamp

2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Candidates from both parties believe the road to the oval office is paved with new technologies.
Samuel Edwards
Sarcasm Poses Problem for Computer Algorithms in U.S. Election
Social Media

Sarcasm Poses Problem for Computer Algorithms in U.S. Election

Increasingly, data gatherers find themselves tripped up by basic social media conventions like sarcasm and mockery.
8 Apple Watch Apps That Help You Run Your Business
Performance Ignited

8 Apple Watch Apps That Help You Run Your Business

Help is as close as your wrist for the zillion daily tasks necessary to keep your business growing.
John Boitnott
Could This Guy Be Twitter's Next CEO?
Twitter

Could This Guy Be Twitter's Next CEO?

The social-media company's board is leaning toward picking an insider to be the company's next chief executive, person familiar with the matter say.
What Twitter's Potential Flipboard Acquisition Means for the Publishing Industry
Media Companies

What Twitter's Potential Flipboard Acquisition Means for the Publishing Industry

Rumored acquisitions by online's biggest platforms merely amplify the same headline churn. Is there anything new on the horizon?
Joe Hyrkin
Twitter Rolls Out Suite of Direct Response Ad Products
Twitter Advertising

Twitter Rolls Out Suite of Direct Response Ad Products

The new features are aimed at improving user engagement with direct response ads, encouraging actions such as clicking on a link or downloading an app.
What I Wish All My Employees Knew About Twitter
Marketing Bootcamp

What I Wish All My Employees Knew About Twitter

Here are the nine basics everyone needs to know to get started on the micro-blogging platform.
Josh Steimle
10 CEOs Who Are Disrupting Finance With Technology
Finance

10 CEOs Who Are Disrupting Finance With Technology

Visionaries are solving the problems people and small businesses have borrowing the money they need and managing the money they have.
John Boitnott
The Best Time to Tweet
Twitter

The Best Time to Tweet

Lunchtime may be the most popular time to tweet, but it isn't always the right time to tweet.
Wendy Frink
4 Ways the Best Companies Engage Talent on Twitter
Recruiting

4 Ways the Best Companies Engage Talent on Twitter

The quick-burst blogging platform is also a great tool to find and recruit new employees.
Andre Lavoie
6 Ways Martha Stewart Is Staying Relevant
Radicals & Visionaries

6 Ways Martha Stewart Is Staying Relevant

Martha Stewart may be 73, but with drones, 3-D printing and a Kardashian connection, she's staying sharp in 2015.
Kate Taylor
10 of the Dumbest Social Media Blunders Ever
Social Media

10 of the Dumbest Social Media Blunders Ever

The Internet is an effective means of building your brand slowly or mangling it in a big hurry.
Eric Samson
Twitter to Let Users Follow Live Events, Not Just People
Twitter

Twitter to Let Users Follow Live Events, Not Just People

The microblogging service says it plans major changes to make its real-time news feed more user friendly.
Brand Managers Ignore 80 Percent of Complaints on Twitter
Customer Experience

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Kevin Allen
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.