Twitter

Adopting a Winning Social Strategy
Marketing Bootcamp

Adopting a Winning Social Strategy

Every action you take on social media should add something to your marketing strategy as a whole.
Here's How Much Twitter's Co-Founders Lost in the Earnings 'Leak'
Earnings Reports

Here's How Much Twitter's Co-Founders Lost in the Earnings 'Leak'

Ev Williams and Jack Dorsey said goodbye to, well, a lot.
Daniel Roberts
Twitter's Stock Falls on Weak Demand for Direct Response Ads
Earnings Reports

Twitter's Stock Falls on Weak Demand for Direct Response Ads

User growth also was slower than hoped for.
Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn
Marketing Bootcamp

Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn

The company apologized for its tonedeaf marketing message.
Carly Okyle
How to Network When You're an Introvert
Networking

How to Network When You're an Introvert

Get out there and make lasting connections with people, whether you want to or not.
Cynthia Johnson
Tesla and Elon Musk's Twitter Feeds Hacked
Hackers

Tesla and Elon Musk's Twitter Feeds Hacked

The rogue message had one person's phone ringing and ringing.
3 Things Entrepreneurs Need to Know About Mobile Video Streaming
Marketing Bootcamp

3 Things Entrepreneurs Need to Know About Mobile Video Streaming

Meerkat and Periscope both offer business owners a new way to market with their Twitter audiences.
Matthew Toren
This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter
Social Media

This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter

SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
Geoff Weiss
5 Antidotes for Chronic Digital Distraction
Radicals & Visionaries

5 Antidotes for Chronic Digital Distraction

Nobody can function in business without a smartphone but most could get more done if they paid it less attention.
Vineet Jain
Twitter Now Lets You Direct Message Anyone You Want
Twitter

Twitter Now Lets You Direct Message Anyone You Want

Whether you follow them or not, individuals and companies can now privately contact you, thanks to Twitter's new opt-in program.
Verne Kopytoff
What Inspires Innovators on Twitter
Inspiration

What Inspires Innovators on Twitter

A recent report revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
Kevin Allen
Real-Time Video Streaming on Social Media Is Driving the Publishing Craze
Streaming

Real-Time Video Streaming on Social Media Is Driving the Publishing Craze

With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
Daniel Newman
Donald Trump and T-Mobile CEO John Legere Hurl Insults in Twitter Feud
Social Media

Donald Trump and T-Mobile CEO John Legere Hurl Insults in Twitter Feud

Grab some popcorn and fire up your Twitter feed.
Geoff Weiss
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.