Twitter

Twitter to Let Users Follow Live Events, Not Just People
Twitter

Twitter to Let Users Follow Live Events, Not Just People

The microblogging service says it plans major changes to make its real-time news feed more user friendly.
Brand Managers Ignore 80 Percent of Complaints on Twitter
Customer Experience

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Kevin Allen
Dear Twitter, Change or Die
Make More Happen

Dear Twitter, Change or Die

As Twitter searches for a new full-time CEO, the company better make change and innovation a real priority. Here's a look at Twitter's big issues and some potential fixes.
Scott Levy
Why Twitter's New DM Character Limit Could Be a Game Changer for Business Users
Customer Experience

Why Twitter's New DM Character Limit Could Be a Game Changer for Business Users

The social networking site just amped up its utility as a real-time customer service center.
Geoff Weiss
Where Did Twitter's Dick Costolo Go Wrong?
Twitter

Where Did Twitter's Dick Costolo Go Wrong?

Employees loved him. The board loved him. He charmed the media, and even Wall Street, for a brief honeymoon. Why did investors turn on Twitter's CEO?
Erin Griffith
Dick Costolo Out as CEO of Twitter
Leadership

Dick Costolo Out as CEO of Twitter

Co-founder Jack Dorsey will temporarily replace him as the company searches for a new chief executive.
Laura Entis
7 Entrepreneurs You Should Follow on Twitter
Twitter

7 Entrepreneurs You Should Follow on Twitter

If you're looking for innovation and new insights in our fast-changing world, check out these profiles.
Thomas Smale
5 Strategies for Brands Playing Catch-up on Social-Media Marketing
Social Media

5 Strategies for Brands Playing Catch-up on Social-Media Marketing

Going from unknown to a player on social media requires daring and maybe the help of a hired influencer.
Eric Samson
Twitter Reportedly in Talks to Buy Flipboard
Twitter

Twitter Reportedly in Talks to Buy Flipboard

The social network is rumored to be exploring an all-stock deal that would value the social news reader at more than $1 billion.
Nina Zipkin
Twitter Might Be the Most Important Customer Service Center You Have
Customer Experience

Twitter Might Be the Most Important Customer Service Center You Have

As travelers turn to Twitter to complain about airline snafus and hotel hiccups, businesses are staffing up their social media teams.
Elaine Glusac
4 Keys to Marketing on Twitter
Marketing Bootcamp

4 Keys to Marketing on Twitter

With over 302 million active users, Twitter is a platform you need to get in on.
Nathan Resnick
5 Steps to Harnessing the Power of Twitter
Marketing Bootcamp

5 Steps to Harnessing the Power of Twitter

Adding Twitter to your marketing toolkit is vital -- and easy.
Mitch Meyerson
3 Measures of Online Business That Aren't as Important as Entrepreneurs Think
Social Media Metrics

3 Measures of Online Business That Aren't as Important as Entrepreneurs Think

There is a blizzard of metrics for measuring social-media marketing. Don't let the numbers discourage you or convince you somebody else is succeeding.
Kimanzi Constable
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.