Value: Page 6

Marketing

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.

Growing a Business

How to Transform a Legacy Organization Into a Legendary Company

Startups are the business fixation of our time but a history of achievement is still the the best foundation for future of greatness.

Business Process

4 Reasons Why Raising Your Price Is a Brilliant Marketing Move

Charging less than your competitors signals potential clients that you doubt the value of what you offer.

Marketing

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.

Thought Leaders

Should Small Businesses Speak Out on Controversial Topics?

Speak your mind, but don't be surprised when people want to give you a piece of theirs.

Marketing

#4 Simple Steps to Maximize RoI from Any Conference

Maximizing RoI means reaching out to only those companies in which you can be a significant value-add

Business News

Elon Musk Reportedly Gave His Assistant a 2-Week Test When She Asked for a Big Raise -- What Happened to Her Is an Important Lesson in Salary Negotiations

In his 2015 biography, Ashlee Vance shares the story of how Musk stopped working with his longtime executive assistant in early 2014.

Entrepreneurs

The Leadership Challenge at Start-ups

The biggest hurdle that leaders at start-ups face is what I like to call mixing up 'Leadership Courage' with 'Bravado'

Business Process

15 Unorthodox Ways to Get Your Foot In the Door

From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.

Collaboration

Meaningful Conversations Will Keep Your Clients Coming Back for More

Technology has made every aspect of business easier -- except one: making a human connection with your customer.

Devices

3 Steps You Need to Take to Build an App That Will Boost Your Business's Value

Think about Domino's app, which exists solely to connect hungry customers with hot pizzas.

Marketing

5 Customer Engagement Metrics All Ecommerce Sellers Must Track

Use available tools to determine best practice.

Growth Strategies

This Company Helps in Bringing Back Customers to Your Website

India's top e-commerce companies like Myntra and Koovs are being helped by Sociomantic

Starting a Business

The Science Behind Your Earning Potential

Mitch Thrower says this secret formula is what you need to create a modern company with mega earning potential.

Starting a Business

"Funding in Start–ups is Starting to Mature and Get More Diverse"

Efforts are being taken by all stakeholders of the ecosystem to make the process of starting up easier and more streamlined.