Web Content

12 Secrets to Pitching the Perfect Guest Post
Marketing Bootcamp

12 Secrets to Pitching the Perfect Guest Post

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.
How to Promote Every Piece of Content You Create in Less Than an Hour
Marketing Bootcamp

How to Promote Every Piece of Content You Create in Less Than an Hour

You need to give yourself quick wins with an automated strategy and a checklist.
Mridu Khullar Relph
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
Make More Happen

It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.
Kim Lachance Shandrow
The 6 Types of Content That Will Boost Traffic and Engagement
Marketing Bootcamp

The 6 Types of Content That Will Boost Traffic and Engagement

The content you create must be driven by what you want to achieve.
Mridu Khullar Relph
The Importance of Making Publishing a Team Sport
Marketing Bootcamp

The Importance of Making Publishing a Team Sport

Involving the team can be an interesting challenge. While there is impending friction to avoid, there's also much to be gained when the entire team contributes to publishing's success.
Gregory Ciotti
How to Find the Right Tone and Style to Resonate With Your Readers
Marketing Bootcamp

How to Find the Right Tone and Style to Resonate With Your Readers

If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.
5 Types of Evergreen Content for Your Website
Marketing Bootcamp

5 Types of Evergreen Content for Your Website

Evergreen content allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.
How to Handle a Crazy Content-Production Calendar
Ready To Launch

How to Handle a Crazy Content-Production Calendar

If you're looking to expand your own content production efforts but aren't sure how to find the time in your busy calendar, check out these three tips.
Eric Siu
Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing
Marketing Bootcamp

Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing

Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.
Daniel Newman
5 Reasons Why Tech Is the Midas Touch of Content Marketing
Marketing Bootcamp

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.
Kelsey Meyer
3 Inexpensive Ways to Build Up Your Website Content
Marketing Bootcamp

3 Inexpensive Ways to Build Up Your Website Content

Fulfilling the demand for information and entertainment can be a challenge for smaller companies with limited manpower and financial resources but working within these limits is not impossible.
3 Must-Haves For Your Company Website
Websites

3 Must-Haves For Your Company Website

An expert explains the essential elements for any business webpage.
Christopher Hann
Improve Your Website's Conversion Rates With These 6 Design Tips
Marketing Bootcamp

Improve Your Website's Conversion Rates With These 6 Design Tips

Naturally, the more conversions your website produces, the more revenue your business is going to produce.
Jonathan Long
How Dog Whisperer Cesar Millan Learned New Tricks for His Website
Business Optimization

How Dog Whisperer Cesar Millan Learned New Tricks for His Website

Sometimes, paid SEO marketing vehicles aren't enough.