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Women Entrepreneurs

Marketing

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Marketing

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Entrepreneurs

New York Startup Brings Art to the Online Masses

Entrepreneur Jen Bekman envisions--and is creating--a world that puts art in reach of the masses.
Starting a Business

Two Moms Build Buzz for a Boozy Spin on a Classic Drink

A girls' night out inspires a new business for two 30-something moms.
Entrepreneurs

Jungle City's Ann Mincieli on Succeeding in a Male-Dominated Field

The leading recording engineer shares her views on standing out as a woman in a business dominated by men. Part of our Insights series.
Growth Strategies

Jungle City's Ann Mincieli on the Secret to Staying Competitive

The groundbreaking recording engineer talks about how her studio stays on the cutting edge. Her advice: Hire a motivated team with passion and a hunger to try new things. Part of our Insights series.
Starting a Business

Hanky Panky: Building a Business on Empowering Women

How two friends created a multimillion-dollar lingerie business through the decades.
Entrepreneurs

How a Personal Health Crisis Led to Small-Business Success

A homegrown company called Two Moms in the Raw carved its own health-food niche.
Starting a Business

How a New Design Label Broke into Fashion Week

Porter Grey, a fashion line started by sisters Alexandra & Kristen O'Neill in 2006, is making its second appearance at Fashion Week. Find out how they learned the business and made it into one of the...
Leadership

Spanx's Sara Blakely on How She Created an Inspiring Work Environment

The inventor and founder of the body-shaping undergarment company talks about how the headquarters design motivates and inspires employees. Part of our Insights series.
Entrepreneurs

Khu.sh's Prerna Gupta Pioneers High-Tech Music for the Masses

This 29-year-old CEO has her sights set on expansion with her apps LaDiDa and Songify and seed funding from angel investors. Part of our annual Young Millionaires report.
Entrepreneurs

From Grad Student to Social Media Millionaire

How twentysomething Shama Kabani of Marketing Zen Group wrote a master's thesis on Twitter and then went on to build a leading-edge marketing firm. Part of our annual Young Millionaires report.
Growth Strategies

Building a Home Decor Business on Recycled Bicycle Parts

A Texas designer uses her passion for sustainable living to strike out on her own.
Entrepreneurs

Camera+: An Apps to Riches Story

How Lisa Bettany went from struggling photographer to app evangelist.
Entrepreneurs

The Innovators: Sweet Riot's Sarah Endline

The founder of an upstart chocolate-maker talks about how she's building a community around products with a social mission.