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How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.

Dan S. Kennedy

SXSW: What ClassPass Learned About Making Decisions Easier for Customers

Before her SXSW panel on invisible payments today, we talked to co-founder and CEO Payal Kadakia about how simplifying customers' decisions changed her company.

Laura Entis

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.

Dan S. Kennedy

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.

Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent

The most important skill in sales is connecting with people. Benefit from top tips from elite broker Michael Carucci's extreme focus on relationships.

Stacey Alcorn

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.

Coeli Carr