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Marketing / Ready for Anything

How Storytelling Can Help Get a Product into Retailers

Opinions expressed by Entrepreneur contributors are their own.

Looptworks' co-founder Scott Hamlin on why telling a story can help land your products onto retailers' store shelves. Having a fresh and interesting product that's different from others on the market gives retailers a new story to tell their customers.

How Starting With a Small, Niche Audience Can Have a Huge Impact