How Indie Merchants Are Prepping for the Holidays

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The holiday season is critical for small retailers. But how do you compete for customers' attention when you don't have the funds for a massive marketing campaign. . . or the ability to offer deep discounts? Entrepreneur's Colleen DeBaise heads to New York's Chelsea Market for a look at how independent merchants are winning business this year.

Related: Calling All Independent Merchants -- How to Be Considered for Entrepreneur's Holiday Gift Guide