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Marketing

How Indie Merchants Are Prepping for the Holidays

The holiday season is critical for small retailers. But how do you compete for customers' attention when you don't have the funds for a massive marketing campaign. . . or the ability to offer deep discounts? Entrepreneur's Colleen DeBaise heads to New York's Chelsea Market for a look at how independent merchants are winning business this year.

Related: Calling All Independent Merchants -- How to Be Considered for Entrepreneur's Holiday Gift Guide

Rudy Giuliani's Master Course in How Not to do Marketing