Starting a Business

How a Startup's Social Vision Wins Customers

min read
Opinions expressed by Entrepreneur contributors are their own.

Warby Parker donates a pair of eyeglasses for every one it sells, a "one-for-one" model that's helped the ecommerce business blow through sales targets. In this episode of "Smart Entrepreneur," co-founders Neil Blumenthal and David Gilboa explain how the concept works -- and how other entrepreneurs can incorporate a social mission into their business models.

Related "Smart Entrepreneur" Video
Targeting the 'It Girl" Customer 
A Fashion Startup Goes Viral 
 

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.