My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Project Grow

Chris Brogan on Using Video to Market Your Business

min read

When people surf the web for what you sell, whether or not they find you right away is affected by your online presence – and that includes video. Popular blogger Chris Brogan explains the importance of video for entrepreneurs trying to enhance brand awareness and grow their companies.

"If [businesses] aren't already thinking about what they're going to do with video, that's going to impact their search results. People are going to YouTube for everything now," says Brogan, president of Human Business Works, a small-business education and growth company. "YouTube is serving billions of videos a month, at this point. When you buy a new product and you're like, 'Gee, I'm not sure I understand how I'm using it.' You can find a how-to video that a user of the product -- not the company -- has shot."

In this video, Brogan also shares an example of how Lululemon's inventive approach to YouTube led to a viral video and greater exposure for the brand. Aside from YouTube, Brogan suggests business owners have a presence on at least one other video platform, such as Viddler, Vimeo or Brightcove.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur