My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Social Media

How to Earn the Trust of Facebook Fans

min read

As an entrepreneur on Facebook, you'll need to earn the trust of Facebook fans to keep them and grow your business through social media. One way to do that is to find ways to get your fans to rely on you for expertise, according to Jason Falls, author and CEO of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service.

 Related Video: Jason Falls on the Seven Business Goals of Social Media

Falls suggests starting a Facebook group that's not focused on your company, but on topics of interest in your industry. Ask questions of the group and start discussions. 

"What will happen is that the people who are interested in those topics will gravitate to that group," Falls says. "You're the group administrator so all of the sudden you become the thought leader among that group of people. Well, who are they going to call when they're ready to buy what you sell? They're probably going to call you or at least you'll be in the consideration set because you're providing that value online."

Related: How to Build a Fan-Worthy Facebook Page

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur