My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.


Chris Brogan on Using Pinterest for Business

min read

Just when you thought you had a good grasp on social media, along comes another fast-growing social network that entrepreneurs are finding useful to reach potential customers. Pinterest, a visual-bookmarking site has quickly gained traction -- particularly among women – and it can be important for business owners, according to popular blogger Chris Brogan.

Related Video: Chris Brogan on Social Media Starter Tips to Grow Your Business

"The way it's used is other people come and look at that board or they're searching in general for something," say Brogan, president of Human Business Works, a small-business education and growth company. "And they'll re-pin – which means I'll take what this person shared and put it on my board – to think about buying it later, so then this becomes a reminder for commerce."

Before small-business owners approach Pinterest though, Brogan says it's important to think about sharing information and pictures that go beyond just your own products.

Related Video: Chris Brogan on Using Video to Market Your Business

"You see things you like and you pin them and it adds them to [an online] board and it's sort of a visual of things you find interesting," he says. "There are a lot of businesses already seeing revenue value in it."

In this video, Brogan shares examples of business owners finding success reaching customers through Pinterest.

Related Video: Chris Brogan - Email Marketing is Not Dead

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur