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Marketing

How to Turn Facebook Fans into Paying Customers

While having hundreds or thousands of people liking your brand on Facebook can be great, business owners often want to know how to convert those fans into paying customers. Entrepreneur Magazine writer Mikal Belicove says the key is in both engaging fans around specific products and services, and providing other content that adds value to peoples’ lives.

Opinions expressed by Entrepreneur contributors are their own.

Why Your Small Business Should Have a Content Marketing Strategy