Startup America's Scott Case on the Trends of SXSW 2012
His pitch on Startup America: It's a peer-mentoring, networking and resources organization aimed at helping build business relationships and fostering the development of high-growth companies. The organization had a big presence at SXSW, with the Startup Village showcase and networking lounge created to give entrepreneurs a space to meet with investors, mentors, service providers and others.
Case's big-picture view on the trends surfacing at SWSX: the continued evolution of mobile and social businesses with real-world applications. He's also seeing a lot of "me, too" products and services without real businesses behind them. "If you don't create or architect a great business model, you're done," he says. Not everyone is going to be able to go out and build a high-potential business like Pinterest out of the box, he says, to build a successful a high-growth company, it's critical to create a solid business model.