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Startup America's Scott Case on the Trends of SXSW 2012

min read
Opinions expressed by Entrepreneur contributors are their own.

Serial entrepreneur and Startup America Partnership CEO Scott Case offers his take on the trends coming out of this year's South By Southwest Interactive festival in Austin, Texas.

His pitch on Startup America: It's a peer-mentoring, networking and resources organization aimed at helping build business relationships and fostering the development of high-growth companies. The organization had a big presence at SXSW, with the Startup Village showcase and networking lounge created to give entrepreneurs a space to meet with investors, mentors, service providers and others.

Case's big-picture view on the trends surfacing at SWSX: the continued evolution of mobile and social businesses with real-world applications. He's also seeing a lot of "me, too" products and services without real businesses behind them. "If you don't create or architect a great business model, you're done," he says. Not everyone is going to be able to go out and build a high-potential business like Pinterest out of the box, he says, to build a successful a high-growth company, it's critical to create a solid business model.  

Related: Welcome to SXSW Interactive 2012 (Video)
Related: Reid Hoffman's Permanent Beta and the Startup of You
Related: Steve Blank and the Era of the Lean Startup



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