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Where Social Media Fits in the Marketing Mix

The marketing mix has traditionally been made up of the "four Ps": product, price, place and promotion. With social media, a fifth P -- participation -- has emerged. Adding participation to the traditional mix creates what Mikal Belicove calls a "viral loop" that shores up a greater amount of sales and leads.

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
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