Marketing

When Outsourcing Social Media Marketing Makes Sense

Opinions expressed by Entrepreneur contributors are their own.

Depending on your in-house resources, you may consider outsourcing management of your social media marketing. While Entrepreneur writer Mikal Belicove believes it's often better for a company to handle its own social media, working with a consultant can be helpful when getting started -- especially if you don't know what to do, he says.

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