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Three Ways to Get a Niche Product into Retailers

Getting a startup off the ground is just the beginning. Growing a business is the next step. In this Project Grow series, we talk to entrepreneurs at New York's Varick Street incubator as they meet the challenges.

Michael Aiello was inspired to start a business when he learned that hackers could use radio frequency identification scanners to steal people's credit card information. After inventing a wallet to keep data safe, Aiello faced a two-fold challenge: Educating consumers about the need for his product, and then getting retail sites, stores and catalogs to sell it. In this video interviews, he provides three tips on how he did it.

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