Technology

Why You Don't Need to Create an 'Angry Birds' for Your Site

min read
Opinions expressed by Entrepreneur contributors are their own.

Unless your business involves some type of real-life gaming, creating an entire online game about your company most likely won't be the best use of your resources. Instead, gamification expert Gabe Zichermann says simply adding game elements such as badges, points, challenges and rewards can increase engagement. "Game mechanics make gamification compelling, not the look of a game," he says.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.