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Marketing

The Biggest SEO Mistake: Spamming

Opinions expressed by Entrepreneur contributors are their own.

Now that Google has rolled its algorithm update called Penguin, which aims to catch websites that spam its search results or purposely go against its guidelines to rank better, spamming is among the biggest optimization mistakes for any online business. Search Engine Land editor-in-chief Danny Sullivan explains what spamming is and discusses other SEO no-nos.

Why Giving Clear Instructions Can Increase Your Marketing Response Rate