Fresh Founders on How to Partner with a Big Company
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When entrepreneurs partner with an industry giant, it's not uncommon for the founder to leave what he created when he no longer has majority control. On the other hand, some entrepreneurs have learned to work well under the umbrella of a large company.
For example, Fresh co-founders Lev Glazman and Alina Roytberg spent nearly a decade building their beauty brand before partnering with French luxury-goods giant LVMH Group in 2000, as a way to continue growing Fresh on a global scale. LVMH is now majority owner, while the pair remains as co-presidents.
In this 'Trep Talk Extra, Glazman and Roytberg share their advice for other business owners looking to grow by bringing on a company partner.
Fresh beauty products include skincare, haircare, bodycare, makeup and fragrances, which are sold around the world through 15 Fresh stores and 400 retail distribution outlets.
Related Video: Fresh Founders on Bringing a Vision to Life