Marketing

How to Optimize Your Site for Organic Search

3 min read
Opinions expressed by Entrepreneur contributors are their own.

If you want your website to rank higher in organic search -- results based on relevance to search terms and phrases -- the most important thing you can do is publish quality, engaging content, says Search Engine Land editor Danny Sullivan. After that, make sure you use the right page titles, conduct keyword research, seek backlinks to your site and have an active presence on social media.

More from Entrepreneur

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.