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Marketing

How Gamification Can Reduce the Need for Discounts

Opinions expressed by Entrepreneur contributors are their own.

Tired of offering customers discount after discount, and watching your bottom line get smaller and smaller? Instead, business owners should think about the emotional value of their products or services and design a "gamified experience" around that, says gamification expert Gabe Zichermann. Getting people to associate your business with an experience or need in their lives can make them loyal customers, he says.

How Starting With a Small, Niche Audience Can Have a Huge Impact