How Gamification Can Reduce the Need for Discounts
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now »
Tired of offering customers discount after discount, and watching your bottom line get smaller and smaller? Instead, business owners should think about the emotional value of their products or services and design a "gamified experience" around that, says gamification expert Gabe Zichermann. Getting people to associate your business with an experience or need in their lives can make them loyal customers, he says.