Marketing

How Gamification Can Reduce the Need for Discounts

Opinions expressed by Entrepreneur contributors are their own.

Tired of offering customers discount after discount, and watching your bottom line get smaller and smaller? Instead, business owners should think about the emotional value of their products or services and design a "gamified experience" around that, says gamification expert Gabe Zichermann. Getting people to associate your business with an experience or need in their lives can make them loyal customers, he says.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself