The Basics of Using Keywords for Better SEO

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In order to use keywords to help optimize your site for SEO, you'll need to understand which words or phrases customers are searching for and use those keywords in your online content, says Search Engine Land editor Danny Sullivan. One handy tool for doing this better: Google's Adword Keyword tool. It allows you to search for words you hope to be found for and tells you if people are actually searching for them -- or other related terms.