Marketing

How to Attract the Clients You Want

min read
Opinions expressed by Entrepreneur contributors are their own.

Rich, Happy & Hot founder Marie Forleo talks about ways that successful small businesses attract the types of clients who are willing to pay their prices. In this interview with Diana Ransom, she explains that leading companies become known as the best at what they do. Here are three ways they do it:

  • They make sure their website is first-class. Make sure yours is clean and professional-looking.
  • They clearly show customers how they can save money or time. Translate how your offerings can benefit them.
  • They offer testimonials from existing clients. Use social media to promote recommendations.

Keep in mind that clients looking for the lowest prices often don't make the best customers, Forleo says. They are more likely than others to hop to a competitor if they find out they can pay less for a similar product or service elsewhere. 

Related: 

Tips for Hiring Your First Employee

Smart Ways to Market a Service Business
 

More from Entrepreneur

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.