How 'Title Tags' Can Improve SEO
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now »
When it comes to optimizing your business website for search (SEO), using "title tags" is critical. A title tag is the element in your HTML code that tells search engines what your page is about. Essentially it's your page headline or title, which is the copy that's listed first in search engine rankings. Here, Search Engine Land editor Danny Sullivan offers additional insight into how title tags can help your site rank better in search.