Marketing

How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert

min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Gary Vaynerchuk made his name with brash online videos about wine on his blog Wine Library TV. He posted videos from 2006 to 2011 and one could say he became known as "America's Wine Guy." But Vaynerchuk knew he was an entrepreneur at heart and didn't want to be pigeon-holed. He had co-founded VaynerMedia, a New York-based social media and digital branding agency based in New York City, and wrote two business books: Crush It! Why Now Is the Time to Cash in on Your Passion (Harper Studio, 2009) and The Thank You Economy (HarperBusiness, 2011). In this video, he talks about his to recast his personal brand.

Related: 

An Entrepreneur's Life: Gary Vaynerchuk

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

Gary Vaynerchuk on Storytelling to Build a Brand

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.