Limor Fried on Making DIY Look Easy
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As the founder of Adafruit Industries, a New York City-based DIY open-source electronic hardware kit maker, Limor Fried finds herself among the rarified few female engineers who are also bonafide entrepreneurs. Last year, Adafruit, which helps people create complex devices using everyday technology, did a booming $10 million trade in sales of the DIY kits. In addition to a legion of do-it-yourselfers, along the way, Fried picked up another fan: Entrepreneur magazine which named her Entrepreneur of 2012.