How to Talk Money With a Sales Prospect

It's always a challenge to bring up the subject of fees with a potential new customer. As a result, people often waste time with prospects who can't afford them, says marketing expert Ilise Benun. So determine in the first conversation if the potential client is a good fit for your business. Mention a minimum amount to gauge reaction, then follow-up by asking them about budget. Then, put your number on the table, she says. 

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