Marketing

3 Secrets of YouTube Marketing

min read
Opinions expressed by Entrepreneur contributors are their own.

"YouTube is its own beast," says Shira Lazar, host of What's Trending. She says you can't just attempt to make a viral video. Instead, be authentic and work on creating compelling content. Lazar advises collaborating with other creators and joining the conversation, just like you would any other social network.

Related Video

Where Social Media Fits in the Marketing Mix

Where to Spend Your Marketing Dollars

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.