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Marketing

How to Find the Right Social-Media Platform

Opinions expressed by Entrepreneur contributors are their own.

With so many social-media platforms coming online it’s easy for entrepreneurs to get overwhelmed. Shira Lazar, host of YouTube’s What’s Trending, advises figuring out who your audience is and targeting your social presence to that demographic. In addition to the big players like Twitter and Facebook, Lazar says companies should look for niche communities to reach their customers. 

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