My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

When Sustainability Stories Are Good Business

Entrepreneurs can't simply ignore their company's environmental impact. Film producer Peter Glatzer, co-founder of SHFT.com, a Los Angeles-based multimedia platform for raising awareness about environmental issues, talks with digital analyst and author Brian Solis about how sustainable practices have become critical in today's marketplace.

Telling positive and inspiring stories about sustainability is important to help balance much of the negativity and fear-mongering people often hear about environmental issues, says Glatzer, whose co-founder is actor and film-maker Adrian Grenier. Two ways the company is doing this include SHFT's first private-label product, SHFT House Wines, as well as its recently launched app called Food Tripping, which helps people find sustainable healthy places to eat on the road.

Related: 

Report: Green Business Leads to a Greener Bottom Line

How to Create a Sustainability Program for Your Restaurant

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now ยป