When Sustainability Stories Are Good Business

  • ---Shares
Free Webinar | August 16th

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now »

Entrepreneurs can't simply ignore their company's environmental impact. Film producer Peter Glatzer, co-founder of SHFT.com, a Los Angeles-based multimedia platform for raising awareness about environmental issues, talks with digital analyst and author Brian Solis about how sustainable practices have become critical in today's marketplace.

Telling positive and inspiring stories about sustainability is important to help balance much of the negativity and fear-mongering people often hear about environmental issues, says Glatzer, whose co-founder is actor and film-maker Adrian Grenier. Two ways the company is doing this include SHFT's first private-label product, SHFT House Wines, as well as its recently launched app called Food Tripping, which helps people find sustainable healthy places to eat on the road.

Related: 

Report: Green Business Leads to a Greener Bottom Line

How to Create a Sustainability Program for Your Restaurant

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.