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Starting a Business

How to Break Into Ad Tech

Opinions expressed by Entrepreneur contributors are their own.

With billions of dollars being spent on mobile advertising, startups that can help marketers target customers have nowhere to go but up. Yet, ad-tech entrepreneurs say it’s not the easiest of fields to work in. We talk to three modern day Mad Men -- Vivek Sharma of Movable Ink, Erik Matlick of Madison Logic and Eric Wheeler of 33Across -- about their best advice for starting up. 

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