The Big Benefits Behind These Three Little Letters: D.B.A.
"Doing Business As" filings, often referred to as DBAs, can be cheaper than trademarking your company's name and are relatively easy to install. What they don't help achieve is a long-term solution to protection your company's intellectual property. Here's how to use a DBA to support your business most effectively. For more, visit www.markjkohler.com.