How Data Helps This Fashion E-Commerce CEO Stock Up for the Fall Season

Reader Resource

Position yourself for growth in 2017—join us live at the Entrepreneur 360.
Flash Sale—save up to $200 on registration. Ends Thursday. Secure Your Seat »

Retail buyers from Macy’s, Bloomingdale’s and Amazon attend fashion trade show Coterie to handpick items for sale. Fashion startups also cruise the designer booths, including Rakesh Tondon, CEO and co-founder of Le Tote, a San Francisco-based business that lends prepaid outfits to members for $49 a month. Since users can rent unlimited looks each month, its stock requires a steady stream of new looks to keep subscribers engaged.

Tondon, a former investment banker, walks us through the process of replenishing the with fashionable merchandise. It’s a balancing act between marketing sales reports and what’s in vogue.

Related: Breaking Into Fashion? Network and Don't Give Up

Edition: November 2016

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now