SEO

This Is the Biggest SEO Trend for 2014

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
Director of the Entrepreneur Partner Studio
min read

Online marketing is constantly evolving. The same goes for search engine optimization (SEO). As major search engines like Google continue to tweak their algorithms, website publishers need to stay ahead of the curve so their sites don't fall in the search rankings.

So, what's the one big trend website owners need to pay attention to over the next six to 12 months? In this video, Rand Fishkin -- founder of online marketing and SEO firm Moz -- says it's Google's focus on highlighting the "natural" search experience. In other words, the way people naturally search for and interact with content, and then turn to social-media sites and other outlets to share it with others.

"Paying attention to how, when and why content is being amplified on the web can make you smart about SEO," he says. 

Related

Is PPC or SEO Better for Driving Traffic to Your Website?

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

SEO for Business Explained: A Conversation With Rand Fishkin

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • A 1-year Entrepreneur magazine subscription delivered directly to you
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur